Having been in PR for a while (OK, more than a while) you hear very similar value propositions from consultants on what they do and how they work. But not always. That's why I'm excited to be working with the Meanwhile team as a non-exec partner, advising on everything to do with reputation, risk and crisis. 

First off, the team is outstanding (check out the biogs here).  As they say, they have built and sold businesses, brands and IP and have been the 'client, the agency, the tea-boy and the CEO'.  Check out a video of their work here. Secondly, the team blends skills from film, production, advertising, social, digital media and PR with invaluable entrepreneurial experience.  They know what it takes to run a business.  They know the challenges faced by the boards and investors.  Which brings me to their value proposition: combining the social influence of marketing and communications with the entrepreneurial approach of private equity and venture capital.  I like it.  It feels different. 

And as a non-exec, I can balance this new role with other work that challenges and excites. Can't be bad....